About Us

A contemporary Pakistani fashion brand – confidently leading the industry in providing high-quality fabric and unprecedented design aesthetics. With the backing of one of the largest names in the Pakistani textile industry, we are committed to offering a seamless and comprehensive shopping experience globally that includes a wide range of apparel for women, men, kids, home textiles, accessories, and more.

Orange Fashion's commitment to innovation and excellence is unwavering, as is evident in its continuous efforts to evolve and improve its offerings. The brand employs new fabrications and designs to stay up-to-date with industry trends and provide its customers with the latest styles and premium products.

We aim to provide our customers with a complete lifestyle experience combining quality, value, and style.

Our History

In 1969, Orange Fashion, a small spinning mill, was established. Over the next half century, the business grew and gained worldwide recognition for producing premium-quality fabric, crafted with dedication and excellence.

Despite the challenges faced by the textile industry, Orange Fashion remained steadfast in its pursuit of innovation and continued to thrive. In 2014, Orange Fashion the brand was born after fifty years of experience in the industry and a steadfast devotion to quality.

The launch of Orange Fashion marked a significant milestone for the company and a new chapter in the brand's journey. The company's focus shifted to producing clothing that was both stylish and functional while maintaining its premium-quality standards.

Today, Orange Fashion is a globally recognized brand known for its commitment to quality and its passion for creating exceptional clothing. Despite its success, the company remains true to its roots and continues to prioritize excellence in all aspects of its operations. While the journey may have started in a small spinning mill, Orange Fashion's story continues to unfold, and the future holds endless possibilities for this remarkable brand.

Brand

Since its inception in 2014, Orange Fashion has undergone an extraordinary evolution and growth trajectory. The company has successfully diversified its product range, expanded its store network, and established a global online store that proudly serves customers in over 25 countries.

Its mission is to redefine fashion with continuous innovation and deliver inspirational experiences in a responsible way, tailored to the modern customer's lifestyle. At the core of Orange Fashion's operations, the company is deeply committed to providing superior quality, trend-leading designs, and delivering superior customer service.

By consistently launching products that cater to the needs of its customers, Orange Fashion has cemented its reputation as the go-to fashion hub, offering a seamless shopping experience and a diverse array of apparel for all genders and ages. In addition to clothing, Orange Fashion also offers cosmetics, fragrances, home textiles, and accessories.

Despite its growth, Orange Fashion remains steadfast in its commitment to responsibly delivering inspirational experiences. The company's sustainable practices, community initiatives, and social responsibility efforts are a testament to this commitment.

As Orange Fashion looks to the future, it remains confident in its ability to redefine fashion and deliver exceptional experiences for its customers around the world. With its focus on quality, innovation, and customer service, Orange Fashion is poised to continue its growth trajectory and solidify its position as a leader in the fashion industry.

Our Sustainability Strategy

Our history is rooted in a deep sense of responsibility towards each other, the environment, and local communities. As a business, we embrace this value and are confident in our ability to make a positive impact on society.

We are committed to reducing plastic usage in our stores, creating sustainable collections from recycled materials, powering our stores with solar energy, and advocating for fair pay and equal opportunities. We believe that corporate social responsibility is not just a buzzword, but a critical component of our success.

We believe that by working together, we can create a brighter and more sustainable future. We are confident in our ability to inspire others to join us in making a meaningful difference and to lead by example in every aspect of our business.